PrimeTime SENIOR Expos
SPONSORSHIP
WHO ARE SENIORS?
Active SENIORS are 47 and older,
business and home owners, professionals, heads of households.
By far, they are the fastest growing segment of our population and
are working and active much later in life than ever before compared to
others in the same age group in years past.
Common sense tells us we can’t afford to ignore this demographic –
but our habit is to do just that.
Active SENIORS
are opinion leaders and powerful voters.
They challenge broadcast schedules and programming, and they shop,
watch & listen in great numbers.
Active SENIORS
steadfastly continue to invest in the future and in themselves.
Families today are extensively involved with the health & wellness of older family members.
Harvard University’s project on working families
states that older Americans constitute the fastest growing population group.
Between 1870 and 1990, the U.S. population increased six fold, while the
population of Americans 65 years old and older increased twenty-seven fold.
The impact is great both on the absolute number of older people and on
the proportion of the total population they represent. In the United States,
12.4 percent of the population is currently over the age of 65, a proportion
that is projected to reach 20 percent by 2030.
Currently, half of American grandparents are younger than 60, and the majority
of these are in the labor force.
The average age at which Americans become grandparents for the first time is 47,
and among people that age, 75 percent of women and 89 percent of men are in the
labor force. As more and more
grandparents continue to support themselves through paid work, the extent to
which they are able to regularly care for grandchildren diminishes.
Furthermore, older family members may be in need of assistance themselves.
Frequently, grandparents who once were well enough to help care for their
children’s children develop health problems as they age that prevent them from
providing further assistance.
Harvard’s studies found that nearly four out of ten
working Americans were providing unpaid assistance to their own parents;
half of these were providing the equivalent of one or more day a month
According to the DoD, at least “80 percent of care to older persons comes from family members.” And further, “The higher average age (42) in the civilian workforce suggests that eldercare concerns may be high among civilian members of the DoD family as well.
Obviously, eldercare is an important issue for today’s families
Very good reason to be involved with
PrimeTime SENIORS
Expo.
Frypan Pardners provides Sponsors
with extensive promotional exposure.
Check out the benefits of Prime, Key and Host Sponsorship packages, cash or
trade.
Perhaps we can help you help us help you?
For SPONSORSHIP INFORMATION, call Betsy Fry, 405-623-8183